According to Colloquy 36% of consumers have opted into a loyalty program that offers rewards for leading a healthier lifestyle, while 87% of consumers would be more likely to join one if it offered points for activities like exercise, energy conservation or recycling. For example: create a limited-time offer for participants who complete a 5K, or offer students a coupon during exams week. One way to value customers beyond their wallets is to reward them for completing certain challenges. In this blog post, we’ll discuss different types of non-transactional behaviors to reward, plus some real-life examples of companies employing these strategies well. It’s difficult to provide this type of customer experience exclusively at the point of sale. A good loyalty program recognizes the customer on an individual level, meets their needs and creates an enjoyable experience. Rather, it’s time to step away from rewarding based solely on monetary transactions, and begin providing incentives for non-transactional behaviors. Punch cards, points for spend, and irrelevant discounts sent to the masses aren’t the best avenue for developing a committed customer base. According to a recent Accenture report, 71% of respondents said that loyalty programs didn’t make them any more loyal. While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers.
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