![]() The 1971 game was watched by 39.© 2023 NFL Enterprises LLC. Overnight Nielsen ratings gave the 1970 game a 38.8 rating and a 70 share, with 57 million total viewers final numbers gave the game a 39.4 rating, 69 share, and 59.2 million total viewers. In contrast with previous years, Super Bowl IV's ratings were largely underestimated. Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. In New York City, the game registered a preliminary rating of 40.5 on NBC, more than eight times the combined rating of CBS and ABC broadcasts at the same time. 1969's Super Bowl III received an initial rating of 39.9 and a share of 79 with over 60 million total viewers. ![]() In New York City, the game received a 36.3 rating and a 61 share. However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share-less than Super Bowl I. The preliminary Arbitron ratings as reported by the network gave the game a 43.0 rating, a 76 share, and a total viewership of over 70 million. Unlike Super Bowl I, the 1968 game was broadcast by only one network, CBS. Three weeks later, this was confirmed when the national Nielsen ratings were released, crowning CBS the winner of the first "network Nielsen Bowl." ![]() Preliminary ratings for the game-which was controversially blacked out in Greater Los Angeles -were released a day later and showed that the CBS feed was more popular than the NBC. For years, CBS had held the reputation of being "the pro football network," and was expected to live up to it. As NFL games on CBS rated double those of AFL games on NBC during the regular season, CBS was able to charge advertisers tens of thousands of dollars more than NBC for 60-second commercials during the broadcast. With one team from each league competing against each other, the two networks agreed to pay $1 million each to simulcast Super Bowl I. At the time, CBS held the broadcasting rights to NFL games and NBC held the rights to AFL games. Variety predicted that the ratings for the game would be the most important of the year. The first championship game was dubbed the "Super Nielsen Bowl" by the media. The broadcast attracted the highest share of any game-a 79-as it was the only to air on two networks. Super Bowl I was played at the Los Angeles Memorial Coliseum. List of Super Bowl television ratings in the United States with selected figures You can help by adding missing items with reliable sources. This is a dynamic list and may never be able to satisfy particular standards for completeness. Viewership peaked in 2015 Super Bowl XLIX was watched by over 114.4 million people. The 1982 game remains the highest-rated Super Bowl broadcast it earned a 49.1 household rating. However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year. This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media female viewership grew every year from 2003 to 2008. From the late 2000s to mid-2010s, ratings peaked again-viewership grew for all but one broadcast from 2006 to 2015. Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch. In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable. The Super Bowl is noted for its enduring ratings.
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